Bal Samra

Bal Samra has been the BBC’s Commercial Director since September 2012. In his role, Bal leads all Commercial, Rights & Business Affairs teams across the BBC in TV, Radio and Online. His responsibilities include the development of Intellectual Property (IP) policy for the BBC, developing rights arrangements, managing business relationships and deal-making with all on-screen and on-air artists, contributors, writers, musicians, production companies, US studios, and distributors of BBC content.

During his career at the BBC Bal has played various leadership roles on a number of consumer-facing launches, including BBC Online, Radio 5 Live, BBC Three, BBC iPlayer and BBC Store. Prior to joining the BBC, Bal worked at GEC and Unilever in Commercial and Finance roles.