Alan Johnson

Alan Johnson is a seasoned professional with extensive experience in digital marketing and eCommerce strategy, currently serving as the Director of Strategy & eCommerce at Acosta since June 2020. Johnson has a proven track record of enhancing online penetration and optimizing customer engagement through innovative digital strategies and analytics, evident from previous roles as a Digital Consultant for DicksSportingGoods.com, where a digital strategy led to a 14% increase in conversion rates, and as a Sr. Digital Program Consultant at JOSOJOHN Digital Marketing, where AI-driven strategies significantly boosted revenue. In addition to leadership roles, Johnson has also built strong customer relationships as a Seasonal Sales Person at Freewheel Bike. Educational qualifications include a Bachelor’s degree in Management from Saint John's University and two Master of Business Administration degrees, one focusing on Marketing.