Kelly Blasco

Kelly Blasco is a Senior Manager in Advisory Services at FreeWheel, specializing in transforming the technical and operational processes of programmers and content owners. With extensive experience in managing ad sales technology implementations and advising major TV programmers across Europe and the US, Kelly has successfully led projects that enhance revenue opportunities while optimizing user experience. Prior roles at EY-Parthenon and Ernst & Young involved developing market strategies and redesigning operating models for the media and entertainment sector. Kelly holds a Master's in Business Administration from MBS School of Business and has pursued studies at renowned institutions including The Wharton School and Shanghai University of Finance and Economics.