Assaf Nadir

Assaf Nadir has a diverse work experience spanning various marketing roles and leadership positions. Assaf currently works as a Performance Marketing Lead at Freightos since June 2023. Before that, from December 2022 to May 2023, Assaf served as the Marketing Lead (CMO) at Parana Games, where they were responsible for building the structure for the launch of a new iOS app.

Prior to that, Assaf worked at Similarweb as a Marketing Team Leader (B2C) from June 2019 to September 2022. In this role, they managed a team of 6 people and strategized marketing plans for 4 products across mobile and desktop platforms, reaching 4.5 million monthly active users.

From 2015 to 2019, Assaf worked at yellowHEAD - Scaling Made Simple. Assaf held the positions of User Acquisition Team Leader and Senior Performance Marketing Account Manager & Account Strategist. In these roles, they managed a team of account managers, developed PPC strategies, and handled clients like P&G, Epic Games, Zynga, Playtika, and Ubisoft.

Assaf's career began at McCann Digital, where they worked as a Web Analyst & Head of Native Advertising from May 2014 to January 2015 and as an SEO Manager from January 2013 to April 2014.

Before entering the marketing field, Assaf served in the Israeli Military Intelligence - Unit 8200 as a Consultant from March 2010 to December 2012.

Assaf Nadir completed their education from Tel Aviv University. Assaf earned a Master of Business Administration (MBA) with a specialization in Management of Technology, Innovation & Entrepreneurship (MoTIE) from 2014 to 2016. Prior to that, they obtained a Bachelor of Arts (BA) degree in Communication and Management from Tel Aviv University between 2009 and 2013. In addition to their formal education, Assaf has also obtained certifications from Google. Assaf holds a Google AdWords Display Advertising Certification acquired in May 2017 and a Google Analytics Individual Qualification (IQ) obtained in October 2013.