Andreas Hess

Andreas Hess is a seasoned professional with extensive experience in customer relationship management, loyalty programs, and strategic consulting. Currently serving as a Part-Time Lecturer in CRM & Loyalty Program at ZHAW School of Management and Law, Andreas also holds the position of CRM & Loyalty Lead at FREITAG, where notable achievements include the implementation of Salesforce CRM solutions and the development of the F-ederation loyalty program, which expanded to 190,000 members within three years. Previously, Andreas has held significant roles at HOLY FASHION GROUP as Chief of Staff, Migros-Genossenschafts-Bund as a Customer & Market Intelligence Consultant, and UBS in various business development capacities. With a PhD in Marketing & Leadership from the University of St. Gallen, Andreas combines academic expertise with practical experience to drive customer-centric strategies and enhance business growth.