Amy Booth currently serves as the Head of Ecommerce at French Connection since September 2025. Prior to this role, Amy was the Head of Digital at LK Bennett from July 2020 to September 2025, overseeing the Global Digital team and managing digital P&L, budgeting, and supplier relationships. Amy's experience includes positions at Oasis Fashion as Digital Trade and Operations Manager, where responsibilities involved trading oversight for the company’s website and concession partners, and various roles at Warehouse Fashions, including Digital Trading Manager. Early career experience includes multiple positions at Kookai and Warehouse stores, focusing on retail sales. Amy holds a Bachelor of Science (BSc) degree in Biology and Psychology from Keele University, awarded in 2010.
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