Creighton Yost

Creighton Yost has a comprehensive and diverse work experience. Creighton is currently the Head of Ecommerce North America at Zepp Health, a leading wearable technology company. In this role, they are responsible for overseeing global products and operations, including wearable device OS, AI chips, bio data sensors, and movement data algorithms.

Prior to their current position, Yost was the VP of Ecommerce at Filson, an outdoor apparel brand. Here, they owned the direct-to-consumer ecommerce P&L, site merchandising, SEO, and UX, achieving significant growth in revenue, conversion, and traffic through CRO, data analysis, and A/B testing.

Yost also served as the VP of Ecommerce Marketplace Selling at CommerceHub, where they led a team of account managers and successfully improved ecommerce marketplace selling and account management for major platforms like Amazon, Walmart, and eBay.

Before that, they held the role of Senior Director of B2B Demand Generation and Amazon at Kenmore and Brands, where they significantly grew revenue and qualified sales leads through digital marketing strategies.

Yost's previous experience includes positions at Getty Images, Dell, Amazon, United States Army Special Operations Command, and REI, where they gained expertise in areas such as ecommerce search discovery, video content management, site merchandising, and retail sales.

Overall, Creighton Yost brings a wealth of experience in ecommerce, digital marketing, and brand management to their current role at Zepp Health.

Creighton Yost's education history includes a Master of Business Administration (MBA) degree from the University of Massachusetts Amherst, a Bachelor of Fine Arts (BFA) in Photography from the Kansas City Art Institute, and completion of courses in Computer Science, Contract Law, and Leadership from the Harvard Extension School. Creighton also studied Brand Management Strategy at the London Business School and completed various programs in Special Operations Leadership, Psychological Operations, and Combat Lifesaver at the U.S. Army John F. Kennedy Special Warfare Center and School. In addition, Creighton has earned several certifications, including in fields such as fashion management, ecommerce marketing, email product management, and AI. Creighton is also certified in areas like Inbound Marketing, Amazon Sponsored Ads, YouTube Creative Essentials, and Six Sigma Yellow.