Mina Helmy is a seasoned marketing professional with extensive experience in product marketing and category management. Currently serving as a Product Marketing Manager at FRESH ELECTRIC FOR HOME APPLIANCES since October 2024, Mina previously held the position of Category Manager at 2B for over six years, where responsibilities included analyzing market needs, managing supplier relationships, pricing products, and coordinating with logistics to ensure effective distribution. Additionally, Mina has worked as a Brand Marketing Supervisor and Marketing Specialist across various companies, developing and implementing annual marketing plans, managing media and social media strategies, and measuring the impact of marketing campaigns. Educationally, Mina holds a Bachelor's degree in Accounting from Cairo University.
