Laureen Asseo

Founder & CEO at Fresh n' Lean

Laureen Asseo founded Fresh N Lean at 18 years old from the kitchen of her one-bedroom apartment. Her father had been facing serious health problems after years of overindulging in processed American foods, and she was desperate to help him reverse the damage. Her plan: make eating well a no-brainer for people who lack the time or desire to prepare tasty meals. Today, Fresh N Lean is the #1 meal delivery service for fresh, ready to eat, gluten-free, organic meals. Laureen has an obsession with delivering good nutrition to as many people as possible. She loves to help people with their health, weight loss and convenience goals, because she has seen firsthand how transformative it can be simply to consistently eat well. Laureen has a huge love for all animals and owns horses and a dog named Leo, who comes to work with her every day.

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Timeline

  • Founder & CEO

    Current role

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