Sarah Dettmer

Sarah Dettmer has a diverse range of work experiences, spanning various industries and roles. Sarah started their career in 2009 as a Corporate Events Intern at Commerzbank AG, where they organized large and small-scale events and collaborated with external service providers. Sarah then worked at TUI as a Sales and Marketing Intern, gaining valuable experience in sales and marketing. Sarah also had roles at the Institut für angewandte Arbeitswissenschaft e.V. and Commerz Real AG, where they focused on marketing and communication.

In 2011, Sarah joined FH Düsseldorf as a Master-Student, specializing in Market and Corporate Communication. During their time there, they worked on projects such as developing a PR concept for the Gutenachtbus Düsseldorf and creating concepts for the Global Art of Perfumery and Global Art of Luxury Brands in Berlin. For their Master's thesis, they conducted an empirical analysis of internal communication in the banking and financial services sector, using Commerz Real AG as an example.

Following their studies, Sarah worked as a Junior Marketing Referentin at redi-Group GmbH and later joined ALDI Nord as a (Senior) Marketing Manager. At ALDI Nord, they focused on customer strategy, sponsoring, and projects.

In 2022, Sarah joined Fressnapf Holding SE as a Projekt Managerin for Business Services. In this role, they were responsible for establishing and strategically developing new business models and services for the Fressnapf Maxi Zoo ecosystem. Sarah also played a key role in expanding the core business and piloting projects. Notably, they oversaw the pilot project Fressnapf Home Care.

Most recently, Sarah took on the position of Head of International Marketing Salon at Fressnapf Tiernahrungs GmbH, starting in 2023.

Sarah Dettmer completed their Bachelor of Arts (B.A.) in Medienwirtschaft und Journalismus at FH Wilhelmshaven from 2007 to 2011. Sarah then pursued their Master of Arts (M.A.) in Kommunikations-, Multimedia- und Marktmanagement from Düsseldorf University of Applied Sciences, which they completed from 2011 to 2014.