The renowned Austrian jewellers FREYWILLE has a team of artists, goldsmiths and experts of fine enamelling at the heart of its success story. The only company worldwide to create artistic jewellery with fine decorative art has reached phenomenal global success across many different cultures. With over 90 boutiques in world cities including  London, Paris, Moscow, Beijing, Sydney and Hong Kong to name a few, FREYWILLE is a true global player in the luxury jewellery sector, occupying an unrivalled niche within the industry.

Since the company was founded in 1951, FREYWILLE has worked towards the perfect fusion of artistry and craft. The majority of our work is handmade - it takes over 80 meticulous steps in order to sculpt each of our accessories. The primary focus of our products is to use a combination of solid 24 karat gold and vibrant colours to maximise aesthetic pleasure and quality. 

“Fire enamel is an elegant material; when handled correctly, it can become a timeless piece of jewellery. FREYWILLE’s process brings fire enamel to a state of perfection--the result is brilliant, shining colour and our trademark golden glow.” - Friedrich WIlle, CEO

Retail

FREYWILLE

FREYWILLE's headquarters in Vienna, Austria

Friedrich Wille

Nigar Namazova

Wessam Elmona

Maral Amanbayeva

Ana Maria Genoveva M.

The Marketing and Design Team at FREYWILLE is responsible for crafting the brand's visual identity and executing strategic marketing initiatives to enhance global visibility. They collaborate on innovative design concepts that blend artistry with the luxury aesthetic of the jewellery, while also managing digital presence and promotional campaigns to reach diverse international markets. This team ensures that FREYWILLE’s unique fusion of craftsmanship and fine art resonates across cultures, driving both brand loyalty and sales in prestigious boutiques worldwide.

Marketing and Design Team

The Sales and Operations Team at FREYWILLE is instrumental in driving the brand's global success by coordinating sales strategies and optimizing operational processes across various markets. With a focus on strengthening relationships with retailers and managing boutique performances, the team ensures that the exquisite craftsmanship and artistic essence of FREYWILLE's fine enamelling jewellery are effectively communicated to customers worldwide. This diverse team collaborates across regions to enhance sales performance while maintaining the high standards of quality and artistry that define the brand.

FREYWILLE

Org chart

Teams

Marketing and Design Team

Sales and Operations Team

Offices

FREYWILLE

Org chart

Teams

Marketing and Design Team

Sales and Operations Team

Offices

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