FREYWILLE
Lena Riedel is a seasoned professional in purchasing and product development, currently serving as a Senior Expert Purchasing and Product Development Manager at FREYWILLE since September 2016, focusing on procurement, supplier relations, stock management, and product development. Previously, Lena held the position of Purchasing & Product Development Manager at NT art Gallery GmbH, where responsibilities included managing investor activities, coordinating legal and tax matters, and promoting exhibitions. From January 2004 to July 2011, Lena worked as a Senior Marketing Specialist and PR Manager at BMW, MINI Importeur and Rolls-Royce Dealer in Ukraine, where duties involved creating annual PR plans, analyzing market trends, and editing the company newsletter. Lena's educational background includes a Master's degree in International Business from Universität - Das Wirtschaftsinstitut für Management Kiew and additional training at the University of Graz and WIFI in Vienna.
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FREYWILLE
The renowned Austrian jewellers FREYWILLE has a team of artists, goldsmiths and experts of fine enamelling at the heart of its success story. The only company worldwide to create artistic jewellery with fine decorative art has reached phenomenal global success across many different cultures. With over 90 boutiques in world cities including London, Paris, Moscow, Beijing, Sydney and Hong Kong to name a few, FREYWILLE is a true global player in the luxury jewellery sector, occupying an unrivalled niche within the industry. Since the company was founded in 1951, FREYWILLE has worked towards the perfect fusion of artistry and craft. The majority of our work is handmade - it takes over 80 meticulous steps in order to sculpt each of our accessories. The primary focus of our products is to use a combination of solid 24 karat gold and vibrant colours to maximise aesthetic pleasure and quality. “Fire enamel is an elegant material; when handled correctly, it can become a timeless piece of jewellery. FREYWILLE’s process brings fire enamel to a state of perfection--the result is brilliant, shining colour and our trademark golden glow.” - Friedrich WIlle, CEO