Rogelio Magaña

Rogelio Magana Shoemaker is a seasoned marketing and brand strategy professional with extensive experience across various leading companies. Currently serving as Vice President & GM of International Markets at Frida since 2024, Rogelio previously held multiple senior roles at Instacart from 2021 to 2024, including Sr. Director of Consumer Marketing and Sr. Director of Brand Strategy & Marketing. Prior experience encompasses significant positions at Burger King, where Rogelio was Director of Brand Experience and Director of Marketing and Advertising for North America, as well as roles at Boxed Wholesale and Nestle S.A. Rogelio's career began with Procter & Gamble and PEPSICO, complemented by an MBA from Harvard Business School and a BA in Marketing from Instituto Tecnológico Autónomo de México.