Frieda's Branded Produce
Celina Alva is an experienced Human Resources professional with a diverse background in various HR roles. Currently serving as the Human Resources Director at Frieda's Branded Produce since January 2023 and at Legacy Farms since February 2019, Celina has also held positions such as Human Resources Generalist at GCAM, Inc. and Human Resources Specialist at Bakkavor. Prior experience includes serving as Human Resources Manager at Marriott International and Human Resources Generalist at Yogurtland, among other roles in HR and administration. Celina holds an Associate of Arts degree in Human Resources Management and Services from California State University-Dominguez Hills and a Human Resources Certificate from Santa Ana College.
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Frieda's Branded Produce
Frieda’s Branded Produce has been inspiring colorful, healthy and delicious eating for families, and food lovers everywhere since 1962. We market and distribute more than 100 different varieties of fruits and vegetables to supermarkets, foodservice, and wholesalers across North America. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” we have introduced more than 200 unique fruits and vegetables to the U.S. marketplace from kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.