Friedman's Home Improvement
Alessandra Speziali is an experienced brand and media strategist with a strong background in digital marketing and content creation. Currently serving as a Brand Strategist at Friedman's since October 2022, Alessandra enhanced the brand's digital presence, achieving a 45% increase in followers across multiple channels. Prior experience includes a role as a Media Strategist at Hub09 Brand People from September 2019 to December 2021, where Alessandra managed marketing campaigns for notable brands such as Nutella and Ferrero, and oversaw online communities averaging 500k followers. Alessandra’s career began at Yellow Duck Agency as a Marketing Strategist, implementing digital marketing strategies for local businesses. Alessandra holds an MBA in IT and Data Analysis from Humphreys University, a Master's in International Business from Hult International Business School, and a Master's in Marketing and Communication from Istituto Europeo di Design, complemented by a Bachelor's in Communication and Media Studies from Università degli Studi di Torino.
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Friedman's Home Improvement
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Friedman's Home Improvement is built on the strength of generations of hard work, investment and love of Sonoma and Mendocino counties. Our nearly 600 person team goes beyond the expected to serve and support the North Bay and North Coast homeowners, DIY'ers, and contractors. We have broken the mold of home improvement retail and driven strong and vibrant growth across all of our stores and segments. But we are just getting started. Together we are raising the standard of service, reimagining our products, and launching new initiatives to transform the way the North Bay and North Coast dreams, builds, and creates. If you were born to build with us, take a look at our current openings and apply!