Friendly's Ice Cream, LLC
Anthony M. Lavely currently serves as Executive Vice President & Chief Marketing Officer at Friendly's Ice Cream LLC since October 2011. Prior to this role, Lavely held the position of Executive Vice President, Chief Sales & Marketing Officer at Church's Chicken from June 2009 to September 2011. Additional experience includes serving as President at Odyssey Management Company from July 2007 to May 2008 and as Senior Vice President of Marketing & Development at Ruth Chris Steak House from 2004 to 2007. Lavely's educational background includes a Bachelor of Arts in English Literature and Economics from Yale University, obtained between 1960 and 1965, and completion of the Executive Program in Marketing at Harvard Business School in 1992.
Friendly's Ice Cream, LLC
A Friendly's Ice Cream Shop was opened in Springfield, Massachusetts in 1935 by two young brothers, Prestley and Curtis Blake, with money they borrowed from their parents. It didn't take long for Friendly's reputation to grow and the number of shops quickly increased. The brothers built a small plant to make and distribute their famous ice cream and toppings. They also introduced classic American foods like Friendly's Big Beef burgers, SuperMelt Sandwiches and the world-famous Fribble milk shake. Friendly's reputation is based on quality food and friendly service. We get fresh milk delivered to our ice cream plant daily from local dairy farms to ensure that every scoop is as fresh as homemade. Made with cocoa, sugar and fresh milk, Friendly's hot fudge recipe has been the same for generations. For over 75 years, Friendly's has been your neighborhood place to gather with family and friends, tell stories and even joke about the best way to eat an ice cream sundae. We encourage you to "come as you are" bring your children and, as the Blake brothers used to say, "Keep acquainted!" Enjoy our timeless foods today and create more memories that will last a lifetime. Frozen Food Supplier Of The Year, Bozzuto's, Inc., 2014 Chain Restaurant Consumers' Choice Award - "Kid Friendly", Technomic, 2014