Louise Blair

Louise Blair is a seasoned marketing professional with extensive experience in content creation and strategic communication across various industries. Currently serving as the Content Marketing Manager for Biotis® at FrieslandCampina Ingredients, Louise focuses on developing science-backed, natural ingredients with proven health benefits. Previous roles include Global Content Strategist at Philips, where efforts centered on enhancing employee engagement and promoting the global design team, and Creative Copywriter at Kindly Made, where brand content and editorial strategies were crafted. Louise's experience at Speakap involved social media and inbound marketing strategies for an internal communications platform, while earlier positions at News Corp Australia encompassed integrated advertising strategy and digital rebranding for health publications. Louise holds a Bachelor of Marketing from Australian Catholic University and a Diploma of Business Marketing from APM College of Business and Communication.