Aleksandra Rafalska

Aleksandra Rafalska is a digital marketing professional with extensive experience in managing digital performance campaigns, CRM, and customer collaboration. Currently serving as the Digital Marketing, CRM, and Customer Collaboration Manager at Frisco.pl since April 2021, Aleksandra oversees digital media cost optimization, budget management, and analytics to drive traffic to the online store. Prior experience includes a role as Senior Digital Media Planner at Starcom, where coordination of SEM, Paid Social, and performance campaigns took place, along with client relationship management and business development. Earlier positions at PKO Bank Polski involved supporting corporate banking analysts and preparing financial proposals, while experience in external audit at Grupa Gumułka provided foundational skills in financial analysis. Aleksandra holds a Master's degree in Accounting and Finance from SGH Warsaw School of Economics.