Catharina Cita Padmasari

Catharina Cita Padmasari currently serves as the Sales Force Effectiveness Support and Analytics Manager at PT Frisian Flag Indonesia since September 2023, previously holding the position of Medical Effectiveness Manager. Prior to this role, Catharina worked at Pfizer from July 2017 to August 2023, where responsibilities included leading customer enablement in strategy, process, system deployment, and operationalization. Additional experience includes roles in Sales Force Execution & Alignment for Indonesia, Hong Kong, and Macau, as well as service delivery within Global Commercial Operations. Earlier in Catharina's career, an internship at PT Astra Honda Motor focused on quality control operations. Academic qualifications include a Master of Business Administration in Business Leadership Management from Institut Teknologi Bandung, and a degree in Industrial Engineering with a focus on Human Computer Interaction from Universitas Katolik Parahyangan.