Michael Masone

Michael Masone has a diverse work experience spanning different industries and roles. Michael is currently working as a Product / Data Strategy Consultant at FROM, The Digital Transformation Agency, where they collaborate with leaders to transform their teams and internal processes for success in the digital future. Michael has worked with brands like ADP and has experience in defining product opportunities and user experiences through stakeholder and user interviews.

Prior to their current role, Michael served as the Head of Marketing at Buster from February 2018 to September 2020, and as the Head of Product from September 2016 to February 2018. At Buster, they contributed to the marketing and product development efforts of the company.

Before joining Buster, they worked at Brand New Matter as an EIR (Entrepreneur in Residence) from an unspecified start date to July 2018. In this role, they provided strategic advisory services to client and portfolio companies, specializing in product, analytics, and marketing. Michael also played a key role in developing the 30-Day Deep Dive advisory method.

Michael also has extensive experience at Priceline.com, where they held various positions from 1999 to 2015. Michael'sroles at Priceline.com include Product Director for SEO and Customer Profile, Product Director for Web Research and Analytics, Product Director for Customer Conversion, Director of Interactive Marketing, Senior Web Producer, and Web Producer. In these positions, they were responsible for various aspects of product management, user experience, customer research, and online partnerships. Michael achieved significant results such as increasing organic traffic growth, improving customer experiences, and driving revenue growth for different product categories.

Before their time at Priceline.com, Michael worked at ASC Games as a Webmaster and Technical Producer from an unspecified start date to 1999. In this role, they developed and implemented web marketing strategies for video game titles.

Overall, Michael Masone has a rich and varied work history, having worked at multiple companies and assuming different roles with a focus on product management, strategy, marketing, and analytics.

Michael Masone holds a Bachelor of Science degree in Molecular and Cellular Biology from the University of Connecticut, which they earned between 1991 and 1995. In addition, they obtained a certification in Google Analytics IQ from Google in June 2013.