Jay Kaufman is an accomplished executive with extensive experience in sports research and consulting. Currently serving as the Executive Vice President and Head of Sports at National Research Group since September 2021, Kaufman oversees the sports research practice, offering strategic counsel to major stakeholders in the industry. In addition, Kaufman is a member of the Advisory Board for Front Office AI, working to identify innovative opportunities in asset management for global sports entities. Previously, from July 1999 to July 2021, Kaufman held the position of Senior Vice President of Global Research & Insights at the National Basketball Association, where contributions included providing critical insights that informed multi-billion dollar media rights agreements. Kaufman holds a Bachelor of Science degree in Business, Management, and Marketing with a Pre-Law focus from Boston College Carroll School of Management.
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