Fardeen Firoze

Director of Marketing at FrontLobby

Fardeen Firoze has held various roles in marketing and digital marketing throughout their career. Fardeen is currently the Director of Marketing at FrontLobby, a position they have held since January 2021. Prior to this, from September 2020 to January 2021, they served as the Director of Digital Marketing at the same company.

Before joining FrontLobby, Fardeen worked as a Marketing Specialist at StoreForce from February 2019 to September 2020. In this role, they focused on lead acquisition and conversion, managing both organic and paid lead generation strategies across digital and social media platforms.

From April 2016 to January 2019, Fardeen worked as a Marketing Specialist at LexisNexis Canada Inc., where they provided marketing solutions and services for their legal solutions. Fardeen assisted with digital campaigns, developed marketing materials, and managed customer events.

Prior to that, Fardeen held the position of Online Marketing Consultant at Haier from February 2015 to August 2015. Here, they developed and managed social media marketing plans, launched a re-branded website, and analyzed performance regularly.

From January 2015 to July 2015, Fardeen worked as the Manager of Consumer Engagement & E-Commerce at ACI Logistics Limited. In this role, they designed and executed marketing plans for the online channel and developed the E-commerce strategy for the company's largest retail chain.

Before that, Fardeen served as the Deputy Manager of Marketing at Social Marketing Company (SMC) from March 2013 to January 2015. Fardeen developed and executed marketing strategies to achieve new client growth and revenue targets.

Fardeen'searly experience includes working as a Senior Executive - Brands at Eskayef Bangladesh Limited from September 2007 to June 2010. In this role, they focused on developing new business opportunities and implementing strategic marketing plans.

Overall, Fardeen Firoze has a diverse background in marketing and digital marketing, with experience in various industries and roles.

Fardeen Firoze obtained a Bachelor of Business Administration in Strategic Management from North South University, where they studied from 2003 to 2007. Fardeen further pursued their education at Monash University from 2010 to 2012 and obtained a Master of Marketing with a focus on Communication. In addition to their formal education, Fardeen has obtained several certifications, including Salesforce Certified Administrator (SCA) from Salesforce in October 2019, Google Analytics certification from Google in August 2017, and Email Marketing Certification from HubSpot in June 2016.

Links

Timeline

  • Director of Marketing

    January, 2021 - present

  • Director of Digital Marketing

    September, 2020