Cy Acord

Cy Acord has over 14 years of marketing experience. In 2020, they joined Frontpoint as the Director of Product Marketing, where they are responsible for creating, implementing and driving product marketing strategy and execution, as well as developing and executing Frontpoint's new Brand Strategy & Standards across all marketing tactics and internal communications. Prior to this, they worked at Verizon from 2006 to 2020, where they held various roles including Digital Marketing Manager, CRM Upsell Marketing Manager and Acquisition Marketing Manager, Potomac Region. In their roles at Verizon, they were responsible for overseeing product and offer placement across verizon.com/business, managing initiatives including site marketing, search engine optimization, affiliate programs, online media and email marketing, leading upsell marketing strategy, facilitating cross-functional collaboration in support of product categories, managing marketing strategy execution and offer development, serving as CRM liaison for joint marketing of Verizon Wireless products and services, and planning and executing Fios internet and TV direct marketing campaigns.

Cy Acord holds a Bachelor of Science in Business Administration and Management, General from Bucknell University and a Master of Business Administration in Business Administration and Management, General from The George Washington University School of Business. Additionally, they have a Digital Marketing Certification from the University of South Florida obtained in 2017 and a Social Media Marketing Certification from Georgetown University obtained in 2017.