Marcus Cadidé

Marcus CADIDÉ is a senior professional with extensive experience in customer experience management, trade marketing, and digital transformation. Currently, Marcus serves as Gerente SR de Experiência do Cliente at FTD Educação, leading customer experience strategy and initiatives. Previously, roles at Vivo included Retail Customer Experience Manager, where responsibilities encompassed customer journey mapping and digital channel innovation. At NET Serviços de Comunicação, Marcus held the position of Head de Trade Marketing, overseeing national trade strategies. With a solid educational background, including an MBA in Marketing from USP and various specializations in digital marketing and customer experience, Marcus is well-equipped to drive customer-centric strategies and enhance organizational performance.