Luis Conde

Luis Conde is an experienced professional currently serving as the Director de Estrategia y Co-fundador at Fuego Camina Conmigo since January 2010, focusing on innovative advertising strategies that avoid traditional branding perceptions. In academia, Luis Conde teaches Brand Strategy and Digital Creativity at LaBasad - Escuela Superior Online de Diseño, and has also lectured on digital strategy and brand activation at Universitat Pompeu Fabra. Previously, Luis Conde held various positions at Decathlon from 2004 to 2009, including Director Tienda and Responsable de Universo, overseeing team development and operational management. Earlier experience includes a coordination role at the Ayuntamiento de Tarragona. Luis Conde holds a Master's in Business Management from EADA Business School, a UX Design Research qualification from UXER SCHOOL, and a Diploma in Tourism from Universitat Rovira i Virgili.