FULLBEAUTY Brands, Inc.
Nuzhat S. is a seasoned professional with extensive experience in e-commerce and beauty industry merchandising. Currently serving as the Manager of E-Commerce at FULLBEAUTY Brands since 2021, Nuzhat oversees online strategies to enhance sales. Prior experience includes a position at The NPD Group from 2019 to 2021, where Nuzhat utilized point-of-sale and consumer data to support clients in the beauty sector, and contributed as a Salesforce Ambassador. At Macy's, Nuzhat held roles in Digital Merchandising and Product Development, achieving multiple accolades, including Merchant of the Year in 2016 and 2018. Educational qualifications include a Bachelor of Business Administration in Advertising and Marketing Communications from Baruch College, a User Experience Design certificate from General Assembly, and ongoing pursuit of an MBA at Baruch College.