Zeliha Arda

Zeliha Arda is an experienced merchandising professional currently serving as the Director of Merchandising at FULLBEAUTY Brands since February 2022. Prior to this role, Zeliha held various positions at Dr. Leonard's Healthcare Corp. from March 2018 to February 2022, including Director of Merchandising, Director of Merchandise Planning, and Catalog Manager. Zeliha's career also includes significant roles at FULLBEAUTY Brands from 2000 to 2017, encompassing Senior Product Manager, Product Manager, and Divisional Merchandise Manager specializing in intimate apparel. Earlier experience includes a Merchandiser role at Otto Versand Liaison Office and Assistant Merchandiser at LIZ CLAIBORNE. Zeliha holds a Bachelor of Science in Marketing from Rutgers Business School, earned between 1991 and 1998.