Erica Beatus

Erica (Friedman) Beatus currently serves as the Director of Merchandising at LoveShackFancy since August 2023. Prior experience includes roles as Director of Product Marketing & Strategic Accounts and Head of Merchandising at Route from November 2021 to December 2022. Erica held the position of Senior Merchandiser for Global GapBody at Gap from April 2019 to December 2019 and served as Senior Merchant for Calvin Klein and Tommy Hilfiger at PVH Corp. from November 2017 to March 2019. Additional experience at J.Crew spanned from July 2011 to November 2017, where Erica progressed through various merchandising roles, managing a wide range of apparel assortments. Erica began a career in marketing as a Campus Representative for Rent The Runway in 2010. Education includes a Bachelor of Science in Advertising from the University of Colorado Boulder and coursework at New York University in 2010.