Ali Hummel

Ali Hummel is an experienced merchandising professional currently serving as the Director of Merchandising at lululemon since August 2025. Prior to this role, Ali held various positions at tentree, including Senior Director of Merchandising, Planning & Design, and Director of Merchandising and Design, from March 2019 to August 2025. Ali's career began at Aritzia, progressing from Buyer to Production Manager between December 2013 and March 2019, where responsibilities included overseeing product development and vendor negotiations. Earlier experiences include roles as Women's Buyer and Assistant Buyer at Bootlegger, along with an internship at Sears Home Office. Ali holds a Bachelor of Design in Communications and Marketing from Ryerson University and has additional education from the University of Technology Sydney and Camosun College.