Charles Addai-Appiah is a seasoned professional in digital experience analytics and sales, currently serving as the Senior Regional VP for EMEA at FullStory since May 2020, where Charles has also held the positions of Regional VP and Strategic Lead. Charles has been recognized with the IATA Best in Batch 2023 Startup Award. Prior to FullStory, Charles contributed to the success of several companies, including serving as the Strategic Advisor at TrainYo and Head of Gaming Sales at Sensor Tower, where Charles provided data-driven insights for the mobile app market. Charles has extensive experience in enterprise sales and marketing from roles at Optimizely, Microsoft, and reed.co.uk. Charles holds a 2:1 degree in Management with International Business from the Royal Holloway, University of London.