Andrea Mello

Andrea Mello is a seasoned professional in shopper insights and strategic marketing, currently leading projects at Andrea Mello since May 2019. With extensive experience across various roles, including Head of Strategy at Agência Accuracy and Strategy and Creative Director at Plano1, Andrea specializes in developing integrated marketing campaigns informed by consumer behavior research and data analysis. Additionally, Andrea holds positions as a researcher at ESPM and as a professor and coordinator at FAAP, where contributions to education in communication and marketing are significant. Armed with a Master's degree in Communication and Semiotics from Pontifícia Universidade Católica de São Paulo, Andrea possesses a robust background in strategy and creative planning, demonstrated through a career spanning over a decade in the industry.