Eric Messa

Eric Messa is a seasoned professional in the fields of communication and marketing, currently serving as the coordinator of the undergraduate program in Advertising at Fundação Armando Alvares Penteado since November 2001, where responsibilities include course management and curriculum development. Additionally, Eric oversees the Digital Media Innovation Center and contributes as a professor across multiple disciplines related to advertising and media studies. In 2024, Eric began a role as a columnist for EXAME's marketing section and has maintained a blog focused on innovation in advertising, technology, and social media. Previous experience includes founding a digital marketing agency and contributing as a guest columnist for Grupo Meio & Mensagem. Eric holds multiple degrees, including a Master's in Communication and Semiotics from Pontifícia Universidade Católica de São Paulo, and has participated in various educational programs related to influencer marketing and digital storytelling.