Alicia Asín Pérez is a Co-Founder and CEO of Libelium, specializing in IoT solutions for smart cities and sustainable decision-making since November 2006. In addition to leading Libelium, Alicia serves as a book author at Grupo Planeta, focusing on digital privacy issues, and as an advisory board member for Fundación Instituto Hermes and Fundación Gadea Ciencia, advocating for citizens' rights in the digital realm and the advancement of science. Additionally, Alicia is active in the Future: Fast Forward project, promoting sustainable electric vehicle development, and is a member of the World Economic Forum's Council on Connected World, where efforts center on enhancing global governance of connected technologies. Alicia's educational background includes advanced finance and business management programs from prestigious institutions.