FunnelFuel
Paul Collier is an experienced marketing executive currently serving as the Chief Marketing Officer at FunnelFuel, where responsibilities include developing the go-to-market strategy and marketing functions for a leading provider in digital advertising and analytics. Collier also holds the position of Ambassador in the Brand & Content network for the B2B Marketing Propolis Community and operates a consulting practice focusing on marketing and business development at the executive level. Previous roles include Head of EMEA Marketing at Bazaarvoice, Vice President of Global Marketing at Phrasee®, and significant positions at IFS, Dell Inc, and Hewlett Packard, with expertise in driving revenue growth, team development, and strategic marketing initiatives in B2B environments. Collier holds a BA in Business Studies from Solent University and has a history of engaging in high-impact marketing strategies across various industries.
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FunnelFuel
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FunnelFuel powers the growth of the World’s largest B2B clients. Fuelled by insights, powered by a bespoke B2B technology stack and enabled by complete sector specialism. Journey, our bespoke B2B insights platform combines; 1. B2B specific cookieless web analytics (100% data capture) to accurately give marketers a true un-sampled handle on their onsite engagement 2. Deep Martech integrations with 6 attribution models to measure multi-channel paid-media performance, enabling dynamic media planning and execution 3. B2B traffic de-anonymisation and named accounts (ABM) tracking to scientifically inform TAL building and to measure your Account Based Marketing execution 4. Conversion rate optimisation tools including A/B testing, session recordings and heatmaps to optimise your landing pages to perform optimally 5. AI tag management which helps fire wider adtech tracking/conversion pixels optimally against B2B specific goals, helping empower built-for-B2C AI optimisation engines to perform better for B2B goals and outcomes. The FunnelFuel programmatic Demand Side Platform (DSP) is a dedicated B2B bidder, bringing named account targeting, B2B Dynamic Content Optimisation (DCO), B2B contextual and exclusive sector supply. The FunnelFuel managed service media team, with decades of combined B2B experience, synergises with our sector-specific adtech to deliver a best in class experience for B2B marketers, globally. We help brands deliver more efficient, targeted and precise paid media delivery across programmatic display, video, Digital out of Home (DooH) and television.