Rohin Hans

Senior Director - Category, Digital Marketing & Growth at Furlenco

Rohin Hans has a diverse work experience spanning different roles and industries. Rohin started their career as an Intern at SAP Labs in 2011. Later, they joined IBM India Software Labs as an Associate Software Engineer in 2012 and progressed to the role of Software Engineer until 2015.

In 2015, Rohin joined Furlenco as a Category Manager and worked in this role until 2017. Rohin then served as a Senior Category Manager from 2017 to 2019, responsible for various tasks such as demand forecasting, supply planning, and assortment planning.

From 2019 to 2021, Rohin was the Director of Category Management at Furlenco, where they played a key role in driving growth and profitability through category-driven strategies. Rohin was responsible for managing the annual acquisition revenue and strategy, as well as the digital and offer budget. Additionally, they focused on category expansion, pricing strategy, and improving conversion rates through merchandising and product-tech initiatives.

Most recently, Rohin has taken on the position of Senior Director - Category, Digital Marketing & Growth at Furlenco starting in October 2021.

Rohin Hans attended Manipal Institute of Technology from 2007 to 2011, where they earned a Bachelor of Engineering degree in Computer Science.


Previous companies

IBM logo
SAP logo


  • Senior Director - Category, Digital Marketing & Growth

    October, 2021 - present

  • Director Category Management

    April, 2019

  • Senior Category Manager

    August, 2017

  • Category Manager

    June, 2015