Matt Fry

Matt Fry has a diverse and extensive work experience. Matt has held various leadership roles in well-known companies.

In 2010, they started their career as a Strategic Planning Assistant at KNH Consulting, where they worked until 2011.

From 2012 to 2015, Matt worked at Yahoo7, initially as a Client Services Executive, then they became a Senior Campaign Manager, and later a Partner Manager, responsible for managing partnerships with commercial and publisher partners.

In 2015, Matt joined UNiDAYS, a student affinity network, where they held multiple roles. Matt started as a Partnership Development Director, working with major fashion and digital service brands. Later, they became the Global Head of Advertising Solutions, overseeing the student affinity programs. Finally, they served as the EMEA Commercial Director, connecting brands with Gen Z college and university students.

Most recently, Matt Fry joined Furthr in 2020. Matt co-founded the company as the Founding Commercial Director. Currently, they serve as the Chief Operating Officer, responsible for implementing Furthr's cashback services powered by card-linking technology.

Matt Fry completed their Bachelor of Arts (B.A.) degree from the University of Melbourne, specializing in Cultural Studies/Critical Theory and Analysis. Matt attended this institution from 2006 to 2008. Later, from 2010 to 2011, they pursued and attained a Masters of Management degree with a focus on Marketing from the Melbourne Business School.