Alex McLaughlin

Alex McLaughlin has a diverse work experience spanning various roles and industries. They currently hold the position of Vice President, eCommerce - Lifestyle, Knowledge, and News at Future, where they lead eCommerce functions for brands such as Marie Claire, Homes & Gardens, Who What Wear, Space.com, and The Week. Prior to this, they served as Vice President, Data and Analytics at Clique Brands, where they achieved significant audience growth for Who What Wear and played a critical role in the acquisition of whowhatwear.com. Alex also held roles at Clique Brands as Senior Director, Data and Analytics, Director, Data and Analytics, and Manager, Business Intelligence. Their responsibilities included developing decision support systems, implementing data platforms, automating reporting processes, and expanding the business intelligence team. Before joining Clique Brands, Alex worked as a GIS Specialist at Civic Resource Group International and as a GIS Research Analyst at the Center for Geographical Studies. They also gained experience as a General Manager at Newhall Refinery. Overall, Alex brings a strong background in data analysis, strategic leadership, and business development to their current role at Future.

Alex McLaughlin attended California State University, Northridge from 2014 to 2016, where they studied Geography with a focus on Geographic Information Systems. Prior to that, from 2012 to 2014, Alex studied Geographic Information Systems at the College of the Canyons. Alex also holds additional certifications, including Google Analytics Individual Qualification obtained in February 2017, comScore Certified Expert MyMetrix obtained in 2016, and Certified Beer Server obtained in 2013.