Melissa Makhmaltchi is an accomplished professional in the fields of gaming, advertising, and sales, currently serving as VP and Head of Industry - Games at Future since November 2019, where partnerships for PC Gamer and GamesRadar are established and led. Previously, at eMarketer, Makhmaltchi held the position of AVP, Corporate Sales and VP, Mid-Market Sales, managing a team focused on selling eMarketer PRO to mid-market accounts. Experience also includes a role as VP of Ad Sales at AudienceView, overseeing a team responsible for significant revenue in arts and entertainment advertising, as well as a successful tenure at TheaterMania as Senior Account Executive. Makhmaltchi holds a Master of Arts in Performing Arts Administration from New York University and a Bachelor of Arts in Pre-Med and Psychology from St. John's University.