Future Tonic London
Heather McQuaid is a co-founder and director at Future Tonic London, where expertise in human-centered design and futures thinking facilitates innovative solutions through idea generation, user research, and design thinking training. Previous experience includes serving as Principal of Human-Centered Design at PDD Group Ltd, developing business and client relationships while conducting ethnographic research. Heather also held roles as Senior Business Consultant at Conchango and Senior Interaction Designer at MAYA Design, where significant contributions included developing methods for product evaluation and leading interdisciplinary teams. Educational background includes an MA in Professional Writing from Carnegie Mellon University and an MS in Cognitive Psychology from the University of Pittsburgh, with dual BA degrees in Psychology and German Language and Literature from Allegheny College.
This person is not in any teams
Future Tonic London
Future Tonic is an innovation consulting and training agency that helps companies innovate by applying a future-focused and human-centred approach to design. Our human-centred approach ensures that companies are delivering something that people want to engage with and promote. Our future-focussed perspective enables companies to understand the forces that will shape markets, consumers and companies in the next 5 to 10 years. This combined approach (design thinking + future forces) helps companies to manage the risks of innovation while future-proofing their products and services. WHAT WE DO We create practical tools--such as bespoke trends frameworks, future personas, robust customer insights, and tailored training programmes--that empower organisations to innovate. We also: * Conduct ethnographic research and trends research * Train teams how to translate consumer research and trends into actionable insights * Embed a culture of innovation into organisations KEY SERVICES *Innovation workshops & roadmapping *Trends forecasting & ethnographic research *Concept generation & testing *Innovation training, public & private courses