Sofia Barbará

Sofia Barbará is a skilled brand strategist currently serving as the Brand Strategy Lead and Team Leader at FutureBrand São Paulo, where responsibilities include managing a multidisciplinary team and cultivating client relationships. Prior experience includes coordinating projects and festivals at Time for Fun, overseeing major events such as Lollapalooza Brasil and Primavera Sound, as well as developing brand strategies. In previous roles at FutureBrand, Sofia excelled in brand diagnostics and competitive analysis, managing various strategy projects. Educational qualifications include a Bachelor's degree in Administration from FGV - Fundação Getulio Vargas and an academic exchange program in Political Science at Sciences Po. Additional experiences encompass leadership in marketing for Conexão Social FGV and human resources initiatives at Consultoria Júnior Pública - FGV.