Gabriel Alarcón

Gabriel Alarcón is an accomplished marketing professional with extensive experience in various leadership roles. As Executive Director at FutureBrand since June 2012, Gabriel has led strategic initiatives to enhance brand positioning. Previously, Gabriel served as Gerente de Mercadeo y Comunicaiones at McDonald's Corporation from October 2007 to December 2011, and as Gerente de Categoría Fisher Price at Mattel from March 2003 to September 2007, where responsibilities included developing marketing strategies and managing budgets for a diverse range of products. Earlier in the career, Gabriel held the position of Gerente de Marca for Fruco and Hellman´s at Unilever, focusing on marketing strategies for brand positioning, and as a Product Manager at BMG Records, overseeing marketing and promotional efforts across Colombia and the Andean region. Educational qualifications include a Specialist degree in Strategic Marketing from CESA and dual Bachelor of Science degrees in Business and Marketing Studies from New Hampshire College.