FUZE Research
Tom Williams is an accomplished professional with extensive experience in strategic brand management, research, and education. As the Managing Director and Founder of Fuze Research since August 2012, Tom focuses on providing transformative insights that align business strategies with customer needs. Contributing as a co-author to the book "Brand Fusion: Purpose-driven Brand Strategy," Tom has integrated key learnings into a comprehensive framework for brand management. In academia, Tom served as a Visiting Professor and Executive MBA Director at the University of Chester, where responsibilities included overseeing a significant department and collaborating with corporate and charity executives. Previous roles include Research & Intelligence Manager for Visit Chester & Cheshire and Marketing Analyst for Bank of America. Tom holds a Ph.D. from Lancaster University, an MA in Management with Distinction from the University of Chester, and a Business Studies degree from Sheffield Hallam University.
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FUZE Research
Imagine that RIGHT NOW … you could be exploiting game-changing insights, that would transform your business, deliver your growth goals and make sure that your team are focused solely on what your customers want and value… What is the ONE Thing that can increase sales, convert customers into advocates, increase employee retention, innovate to success, exploit that competitive edge and find the magic blue-print for a high-performance culture. We have helped many organisations (re)define, align and improve their customer and people experiences, so that their brands have a competitive edge, whilst helping them develop a learning and high-performance culture. We are as much about empowering people to learn and develop, as we are about using research and insight to transform and improve property, housing and construction organisations. We are purpose-led: - We ask the right questions, to deliver high-impact actions and inspire a customer-driven culture of continuous learning and improvement. Let us help empower your people, to unleash their 'collective' talent. Founded in 2012 FUZE have built a reputation for delivering experience management outcomes across a broad range of out-of-sector experiences and learning, such as Freedome – the UK operation of SkyZone owned by the CircusTrix and world renowned destinations such as the Lake District Park UNESCO World Heritage Site. We work with some of the biggest property development and management organisations such as: Inspired Villages a key partner of Legal & General in the retirement villages/property/housebuilder market; purpose-built student accommodation and experiences with Universities in the UK.