Phyllis Lam

Phyllis Lam is an experienced marketing professional currently serving as the Senior Manager of Portfolio Management at FWD Insurance since February 2023, focusing on customer engagement and retention through data-driven strategies. Prior to this role, Phyllis worked at Cathay Pacific as the Digital Marketing and Member Engagement Manager, successfully enhancing loyalty among Marco Polo Club and Asia Miles members across key global markets. Phyllis also held positions at Asia Miles, where digital marketing efforts were centered on optimizing website and mobile platforms, and at AMOREPACIFIC, driving growth through MarTech and digital strategy. Earlier experience includes a role at Harbour City Estates Limited focused on social media and community engagement, along with an assistant producer position at Wolfman Jack Entertainment that involved concert production and management. Phyllis holds a Bachelor's degree in Hotel & Tourism from The Hong Kong Polytechnic University.