Nataliia Cherikovska is an experienced advertising and digital account professional currently serving as an Advertising Business Partner at Allegro since July 2024. With a progressive career at G Partner beginning in June 2018, Nataliia has held various roles, including Senior Digital Account Executive for the CIS region, Digital Account Executive focused on Google Ads, Agency Account Strategist for Google Ads in Poland, Manager of the Matchmaker project for Google Ads in Ukraine, and Manager of Presales. Previously, Nataliia worked as an Advertisement Manager at LINENS from 2013 to 2015. Academically, Nataliia is pursuing a Doctor of Philosophy (PhD) degree in Finance and Banking at Banking University, has earned a Master's degree in Media and Mass Communication from Społeczna Akademia Nauk, and holds a Bachelor's degree in Marketing from Kyiv National Economic University.