Dorien Pouw - Altena

Dorien Pouw - Altena is a skilled professional in customer relationship management and loyalty marketing, currently serving as the Head of CRM & Loyalty at G-STAR since September 2021. Previously, Dorien held the position of CRM Manager at A.S. Watson (Health & Beauty) Benelux from February 2011 to September 2021, where responsibilities included enhancing sales and customer loyalty through the loyalty program 'Jouw extra voordeelkaart,' managing a team of 12 employees, and overseeing CRM strategy and campaign planning. Earlier experience includes roles as a Junior Buyer and Trainee Buyer in Health & Beauty at A.S. Watson and an internship in Marketing with Sara Lee. Dorien earned a Master's degree in Business Administration Marketing from the University of Groningen in 2007.