Idit Avivi Bechar

Idit Avivi Bechar currently serves as the Chief Executive Officer at Pizza Hut Israel, where she leads the company's operations. Prior to this role, she held the position of Deputy Chief Executive Officer at Gad-dairy, managing various key operations such as marketing, sales, and supply chain management. Idit also has experience working at Tnuva in roles such as Business Unit Manager and Category Manager. Her educational background includes a M.Sc in Industrial Psychology from Technion - Israel Institute of Technology and a BA in Psychology and Communication from the University of Haifa.