Rida Sarfraz

Rida Sarfraz is a seasoned professional in marketing and social media management, currently serving as Social Media Manager at Gainford Group since December 2019 and as Account & Social Media Manager at Meraki by Momina Imad since January 2018. Rida's previous experience includes roles as an Account Manager at The Corner London, Account Manager at Centric DXB, and Content & Strategy Manager at Aladin Advertising, where expertise in establishing marketing objectives and creating campaign roadmaps was demonstrated. With a strong background in social media, Rida also notably increased follower engagement by 400% in six months while serving as Social Media Manager at JustGiftIt. Additional experience includes leadership positions in marketing and events at Lake City Holdings Pvt Limited, managing PR and media relations at J&S3, and contributing to the launch of Pakistan's first 24/7 English News Channel as Associate Producer. Rida holds a BBA (Hons) in Marketing and Finance from Lahore School of Economics and has a solid educational foundation with A levels and GCSEs from recognized institutions.