Patricia Tortajada García

Patricia Tortajada García is an accomplished marketing professional with extensive experience in the pharmaceutical and media sectors. Currently serving as the Head of Marketing for Spain and Portugal at Galderma since November 2021, Patricia oversees the marketing strategy across aesthetic medicine, dermocosmetics, and therapeutic dermatology, focusing on enhancing brand awareness and driving demand through innovative omnichannel campaigns. Prior to this role, Patricia held significant positions at PRISA Noticias, where responsibilities included leading digital marketing initiatives and brand strategies across various publications. Patricia's educational background includes advanced degrees in marketing management and business, complemented by programs in strategic digital transformation and negotiation techniques.