Associate Manager, Paid Social

GALE is a Business Agency that brings its insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, brand communications, performance marketing and technology, GALE creates integrated marketing systems and communications that grow businesses. Founded in 2014, the agency has since been named Ad Age Data and Analytics Agency of the Year and Adweek’s Breakthrough Media Agency of the Year.   We work with Chipotle, Hard Rock, MilkPEP, H&R Block, Dropbox, Hertz and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!   GALE has nine offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, Bengaluru and Singapore. GALE embraces a hybrid, flexible workplace with employees asked to attend the office three days per week. 

As a global agency, we are currently hiring across multiple locations within North America, please apply today to learn more. You can check our office locations here.

Associate Manager, Paid Social

Bengaluru, Karnataka, India || Digital Media

The Associate Manager, Paid Social plays a vital role in the development and execution of high-impact paid social media campaigns for a range of clients. This individual will collaborate closely with the Senior Manager, providing support in strategic planning, campaign management, and team leadership. They will demonstrate a strong understanding of paid social platforms, audience targeting, and analytics while contributing to the overall success of the Paid Media team.

What you do -

1. Build comprehensive paid social strategies aligned with client objectives, budgets, and KPIs.

2. Execute paid social campaigns across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), including ad creation, targeting, and bidding.

3. Actively monitor campaign performance, make data-driven optimizations, and troubleshoot issues. Client & Team Collaboration:

4. Participate in client and internal meetings, presenting campaign plans, results, and recommendations clearly and professionally.

5. Provide mentorship and guidance to junior team members, offering support and training.

6. Assist the Senior Manager in managing team workloads and resource allocation.

7. Analytical Expertise - Analyze campaign data to identify trends, insights, and areas for improvement.

8. Prepare clear and insightful reports for both clients and internal teams.

9. Industry Awareness. Stay current on the latest social media trends, algorithm updates, and best practices.

10. Experience with A/B testing and optimization methodologies.

11. Experience in running high intensity awareness and conversion campaigns

12. Familiarity with social media listening and sentiment analysis tools.

13. Working knowledge of design or video editing software is a plus.   Who you are -

14. 4-6 years of experience in paid social media management, preferably in an agency setting.

15. In-depth knowledge of Facebook Ads Manager, and other social advertising platforms.

16. Proficiency with data analysis tools (e.g., Google Analytics, social media analytics dashboards).

17. Excellent communication skills, both written and verbal.

18. Strong project management and organizational abilities.

19. Demonstrated ability to mentor and support junior team members.