Zena Chorfi

Zena Chorfi currently serves as Chief Commercial Officer at Galvan London, specializing in retail, wholesale, e-commerce, product merchandising, digital marketing, and store planning. Previously, Zena held the position of Head of Sales (Consultant) at Phoebe Philo and was Head of Wholesale (Worldwide) at Azzedine Alaïa, responsible for global wholesale distribution and development. Zena's extensive experience also includes roles as Head of Sales & Merchandising for Accessories & Footwear at Azzedine Alaïa, where responsibilities encompassed merchandising for leather goods and footwear as well as commercial activities across wholesale, retail, and e-commerce. Additionally, Zena served as Senior Account Director at Rainbowwave and began a career as a Commercial Assistant at Azzedine Alaia SAS. Zena holds a BA in Economics with French from Queen Mary University of London.